Hello, I am

Lan
Nguyen

your communication expert

With 7+ years of experience amplifying brand visibility, digital & social media presence, and audience engagement for agencies and B2B, consumer, and multinational organizations, skyrocketing SEO traffic by 80%, achieving top-five competitive channel performance, securing 50+ qualified inbound leads, and sparking a measurable lift across content, campaigns, and proposals.

View my work My Story
Previously at
Ajinomoto Foods Europe Charles Financial Strategies Imperial Tobacco Deloitte
7+ Years exp.
100% Employee Engagement
100% SEO growth
Intranet CMS Newsletter Redesign Website Visual Communication KPI Social Media
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My Story

Solution-oriented
professional

Born and raised in Vietnam, I moved to France to pursue a master’s degree and went on to build my career in communications, gaining experience across diverse industries and international environments. I specialize in developing and executing integrated communication strategies that strengthen brand identity, drive employee engagement, and foster cultures of inclusion and diversity. My work spans end-to-end marketing and communications execution across social media, websites, SEO, analytics, UX/UI, video, events, and multimedia content production, translating strategic vision into cohesive storytelling, measurable performance, and business growth.

Fluent in English and French, passionate about technology innovation, I bring a global perspective and a collaborative mindset to every project, and I am currently seeking opportunities in New York City to contribute my expertise in strategic communications and engagement.

Tools & Software

Design Figma · Canva · Adobe PS · Illustrator · Indesign
Project Management Invision · Asana · Trello
Video Premiere Pro · Filmora · Capcut
Newsletter Poppulo · Constant Contact · Kit
Analytics Google Analytics · SEMrush · LinkedIn Analytics · Hootsuite

Expertise

What I do best

01

Digital Projects Management

With a strategic mindset and hands-on experience, I drive impactful results across websites, social media campaigns, and digital initiatives by aligning creative vision with business objectives.

AsanaTrelloFigmaWordPressDrupal
02

Communication Strategy

My expertise includes conducting in-depth communication audits and developing charters that define tone, messaging, and channels for both traditional and digital media.

Editorial CharterContent StrategySEOBrand Identity
03

Video Content Production

I specialize in full-cycle production of corporate videos, overseeing projects in collaboration with external agencies, ensuring all content aligns with brand identity.

Adobe Premiere ProFilmoraCapcutWondershare

Career

7 Years of
experience

2025 — Now

Freelance

Charles Financial Strategies · Mothers to Daughters 📍 New York, US
  • Led the redesign websites
  • Built SEO GEO strategy and content — 100% traffic growth
  • Built the social media strategy — +1k followers within 3 months
  • Led the monthly newsletter for 3k+ subscribers
2022 — 2024

Digital Marketing Communication Project Manager

Ajinomoto Foods Europe 📍 Paris, France
  • Led full website redesign (Drupal → WordPress) — +80% SEO traffic
  • Built and launched client extranet platform for 2k+ clients
  • Managed social media strategy: LinkedIn (3k) & Instagram (33k followers)
  • Produced 50+ corporate videos with 40k+ cumulative views
2019 — 2022

Communication Manager

Imperial Tobacco Limited France 📍 Paris, France
  • Created and managed quarterly newsletter (print → digital)
  • Distributed across 11 countries, 3,500 audience, +50% employee motivation
  • Coordinated corporate events across the Africa cluster
  • Built editorial charters and communication strategies
Earlier

Freelance

Deloitte · Selas Pharmacy · Dorgay Paris · GTO media · LMED 📍 Paris, France
  • Built diverse experience across consulting, retail, media and health sectors
  • Developed expertise in photography, video production and brand identity
  • Strengthened bilingual (EN/FR) communication skills across international teams

Selected Work

My Projects

7 case studies across digital project management, content production, and communication strategy.

01 Website Redesign Ajinomoto Foods Europe SID → 02 Extranet Client Ajinomoto Foods Europe SID → 03 Video Producing For several companies → 04 Photography For several companies → 05 Social Media Management Ajinomoto Foods Europe SID → 06 Newsletter Print & Digital Imperial Tobacco Limited France → 07 Events For several companies →
01 Digital Project Management

Website Redesign

Ajinomoto Foods Europe SID

"How we increased SEO traffic by 80%"

Context

Our company's website had not received any updates or maintenance for over two years. I led the call for tender process to find a qualified agency capable of managing a full transition—from the outdated CMS Drupal to CMS WordPress. This included a complete redesign of the web marketing approach, with a strong focus on user experience, measurable performance, and robust SEO optimization.

How I managed this project

01

Call for Tender

Selecting the right agency was key to meeting our needs, solving challenges, and delivering a high-performance website.

02

User-Friendly Website

Ensured the new website was designed with a user-first approach—responsive, fast, well-structured, and accessible.

03

SEO at First

Built and executed an SEO strategy based on keyword analysis, including content creation.

04

UX/UI Design

Collaborated closely with the art director on Figma to conceptualize and refine ideas.

05

Content Creation

Managed articles and video content, ensuring all visuals aligned with Ajinomoto Group's brand guidelines.

06

Testing

Tested all site elements using Asana to ensure smooth performance across all devices.

Before the Project

I conducted a full audit of the existing website and collected requirements from key stakeholders—Marketing, Quality, HR, and General Management. I identified and evaluated five potential web agencies, led pricing negotiations, and organized a final presentation to select the most suitable partner.

During the Project

I created a detailed roadmap covering content production, UI/UX design, testing, and WordPress CMS integration. I collaborated closely with the project manager and artistic director, wrote content, produced videos, and managed all materials for launch. Regular stakeholder meetings ensured alignment and on-time delivery.

After the Project

Post-launch, I implemented a content maintenance and optimization plan with monthly and semi-annual tasks, ensuring the website stayed fresh, relevant, and SEO-friendly.

Gallery

Website Redesign — 1
Website Redesign — 2
+50 Pages
20 SEO Pages
5 Videos
82/100 SEO Score
80% Traffic ↑
50 Business contacts
Visit the website →
02 Digital Project Management

Extranet Client

Ajinomoto Foods Europe SID

"Solving document fragmentation for 200+ clients"

Context

Our company initiated the development of a new client extranet platform aimed at serving external partners, the Quality department, and the Sales department. This extranet stores and generates key documents—certificates, statements, and legal documentation. A data transfer bridge (passerelle) was developed to synchronize documents from internal systems.

How I managed this project

01

Call for Tender

Selecting the right agency to meet our needs and deliver a high-performance platform.

02

User-Friendly Platform

Designed with a user-first approach—responsive, fast, well-structured, and accessible.

03

Specifications

Developed a detailed specification outlining all functionalities, user roles, and integration needs.

04

UX/UI Design

Collaborated closely with the art director on Figma to conceptualize and refine ideas.

05

Cross-Functional Teams

Maintained strong communication between internal teams and external agencies.

06

Testing

Tested all elements and functionalities using Asana to ensure smooth performance.

Before the Project

I led a detailed assessment of current document management processes, identifying inefficiencies across departments. I gathered requirements from Quality, Sales, IT, and external partners to develop a comprehensive functional and technical specification.

During the Project

I created a detailed roadmap covering architecture design, data bridge creation, platform development, and rigorous testing. I facilitated collaboration between cross-functional teams through sprint reviews and stakeholder meetings.

After the Project

Post-launch, I implemented a structured training program for internal users and support resources for external partners. I established a feedback and monitoring system to track performance and plan iterative improvements.

Gallery

Extranet Client — 1
Extranet Client — 2
+50 Wireframes
+200 Clients
+3000 Files uploaded
30 Business contacts
Visit the Extranet →
03 Video Content Production

Video Producing

For several companies

"50+ videos — 40k+ views — 🥇 Leadership Awards Winner"

Context

I have always been passionate about video production and have had the opportunity to apply this passion across every company I've worked with. My experience spans the entire production process: scripting, filming, post-production, music selection, and subtitling. I've created interviews, event coverage, career testimonials, and corporate videos.

How I managed this project

01

Scripts

I interview individuals to understand their key messages, then script narratives that effectively communicate their stories.

02

Materials

I handle all filming preparations: location scouting, staging, cameras, tripods, and microphones.

03

Post Production

Video editing, sound design, music selection, color correction, and subtitles.

04

Feedback

I manage the feedback loop with participants and external agencies to meet quality standards.

05

Final Version

I produce the final version and oversee its publication.

06

Tools

Adobe Premiere Pro, Filmora Wondershare, Capcut.

Gallery

Video Producing — 1
Video Producing — 2
Video Producing — 3
Video Producing — 4
Video Producing — 5

Videos

Replace PLACEHOLDER_X in Projects.astro with real YouTube video IDs to activate embeds.

▶ Corporate Interview — Ajinomoto Add YouTube ID in Projects.astro

Corporate Interview — Ajinomoto

▶ Supply Chain Director Interview Add YouTube ID in Projects.astro

Supply Chain Director Interview

▶ Lab Manager Testimonial Add YouTube ID in Projects.astro

Lab Manager Testimonial

+50 Videos produced
+40k Total views
🥇 Leadership Awards 1st Place
04 Visual Communication

Photography

For several companies

"Every image reflects the company's identity"

Context

Whether it's creating a team organizational chart at headquarters, conducting professional photo sessions for executive committee members, or producing visuals to enhance a website, I consistently deliver high-quality photography. Every image reflects the company's identity and strengthens employees' sense of belonging.

Gallery

Photography — 1
Photography — 2
Photography — 3
Photography — 4
Photography — 5
Photography — 6
Visit the landing page →
05 Digital Marketing

Social Media Management

Ajinomoto Foods Europe SID

"3k LinkedIn · 33k Instagram · 70% organic traffic"

Context

At AFE, where communication is a newly established function, my role focuses on strengthening the brand image in Europe, supporting sales growth, fostering a sense of belonging within the group, and enhancing relationships with clients and partners. I manage content for YouTube, LinkedIn, Instagram, Yammer, and Workplace.

How I managed this project

01

Social Media Strategy

Comprehensive strategy with editorial charter: messaging guidelines, tone, content calendar, and key topics.

02

Content Creation

Structured content collection: contacting contributors, conducting interviews, producing written and video content.

03

Publishing & Reporting

All content published on schedule; monthly performance reports delivered to the General Manager.

Gallery

Social Media Management — 1
Social Media Management — 2
Social Media Management — 3
3k LinkedIn followers
33k Instagram followers
70% Organic traffic
10 New clients/month
View LinkedIn Page →
06 Communication Strategy

Newsletter Print & Digital

Imperial Tobacco Limited France

"11 countries · 3,500 audience · +50% employee motivation"

Context

I led the development of the quarterly print newsletter within the Africa and Indian Ocean cluster. In response to COVID-19 and structural changes, I guided the transition to a digital format—transforming a traditional medium into a more agile and impactful communication channel with measurable analytics.

How I managed this project

01

Editorial Charter

Drafted an editorial charter outlining principles, tone, and guidelines aligned with the brand identity.

02

Content Creation

Structured content collection: interviews, contributors, high-quality written and video content.

03

Page Design

Designed all newsletter pages in Figma, collaborating with the graphic designer for visual consistency.

04

Publishing

Printed and distributed per country quantities across 11 countries in the cluster.

05

Digital Transition

Shifted to digital format addressing accessibility, timely distribution, and improved engagement.

06

Analytics & Report

Leveraged analytics tools and QR codes to track view rates, engagement, and geographic distribution.

Gallery

Newsletter Print & Digital — 1
Newsletter Print & Digital — 2
Newsletter Print & Digital — 3
Newsletter Print & Digital — 4
Newsletter Print & Digital — 5
12 Pages
15 Articles
11 Countries
3500 Audience
+50% Employee motivation
07 Event Management

Events

For several companies

"Team buildings, product launches, town halls — up to 3,000 participants"

Context

I have extensive experience organizing corporate events, working closely with the HR department and Executive Assistants. My responsibilities include managing calls for tender, developing event agendas, designing invitations, and overseeing on-site photography and video production.

References

What people
say about me

"

Lan is a very organized person who can lead projects easily: gathering input data, sharing with and convincing the members, making the steps and following the realization. Reporting KPI transparently is very appreciated. The management of subcontractors is also good, whether digital support designers or media artists. She also has extensive knowledge about digital communication, like the good practices, the process to build websites, the metrics, and the structuration of animation. She can produce attractive visuals with no external help when necessary.

Yves Dusquenoy General Manager · Ajinomoto Foods Europe
"

Lan is a valuable ally in our communication team at Imperial Tobacco Limited France. Together, we were able to implement new initiatives, such as newsletter, intranet, and website. She supported me on all the events that punctuate the year, including some abroad. Lan is focused on innovation and never short of ideas. Her refreshing, creative vision and technical expertise (Social Media, Adobe Suite, Microsoft 365, Figma, Filmora) contribute to maintaining an agile and human communication strategy.

Florence Lequin Executive Assistant · Imperial Tobacco Limited France
"

I highly recommend Lan for any team or organization. I have truly enjoyed working with her as our Digital Marketing and Social Media Specialist at Mothers to Daughters. She brings clarity, intention, and strategic depth to our communications. Lan leads our monthly newsletter with strong editorial judgment, consistently translating our mission and initiatives into compelling and accessible storytelling that resonates with our community. Her social media strategy reflects a sophisticated understanding of audience, brand positioning, and measurable impact. Through her leadership, our visibility and engagement have strengthened in meaningful and sustainable ways. Lan is dependable, thoughtful, and a trusted strategic partner. I recommend her without hesitation.

Francine Mbovumbo, MBA Strategic Partnerships Advisor · Mothers to Daughters

Get in touch

Let's work
together

Open to new opportunities in Digital Marketing Communication, Project Management, and Communication Strategy roles — in New York, United States and remotely.

✉ lannguyen101092@gmail.com in LinkedIn
Available for
  • Full-time positions
  • Freelance / Consulting
  • International opportunities

Languages

🇬🇧 English — Fluent 🇫🇷 French — Fluent