Hello, I am

Lan
Nguyen

your communications expert

With 7+ years of experience amplifying brand visibility, digital & social media presence, and audience engagement for agencies and B2B, consumer, and multinational organizations, skyrocketing SEO traffic by 80%, achieving top-five competitive channel performance, securing 50+ qualified inbound leads, and sparking a measurable lift across content, campaigns, and proposals.

View my work My Story
Previously at
Ajinomoto Foods Europe Charles Financial Strategies Imperial Tobacco Limited France Deloitte
7+ Years exp.
100% Employee Engagement
100% SEO growth
Intranet CMS Newsletter Redesign Website Visual Communications KPI Social Media
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My Story

Solution-oriented
professional

Born and raised in Vietnam, I moved to France to pursue a master’s degree and went on to build my career in communications, gaining experience across diverse industries and international environments. I specialize in developing and executing integrated communications strategies that strengthen brand identity, drive employee engagement, and foster cultures of inclusion and diversity. My work spans end-to-end marketing and communications execution across social media, websites, SEO, analytics, UX/UI, video, events, and multimedia content production, translating strategic vision into cohesive storytelling, measurable performance, and business growth.

Fluent in English and French, passionate about technology innovation, I bring a global perspective and a collaborative mindset to every project, and I am currently seeking opportunities in New York City to contribute my expertise in strategic communications and engagement.

Tools & Software

Website Figma · Canva · Adobe PS · Illustrator · Indesign · GitHub · VSCode
Project Management Invision · Asana · Trello
Video Premiere Pro · Filmora · Capcut
Newsletter Poppulo · Constant Contact · Kit
Analytics Google Analytics · SEMrush · LinkedIn Analytics · Hootsuite
Event Luma · Eventbrite · Salesforce
Lan Nguyen portrait

Expertise

What I do best

01

Corporate Communication

I focus on corporate communication that promotes inclusion and diversity while strengthening company culture. Through clear messaging and collaborative platforms, I help build engaging intranet communities, newsletters, social media and team events that connect employees and reinforce shared values.

Inclusion & DiversityIntranetSocial MediaNewsletterEvents
02

Digital Marketing

With hands-on experience in visual communication, I combine marketing strategy with UX/UI design to create engaging digital experiences. My approach blends visual storytelling with SEO and GEO content strategies to increase visibility and drive organic traffic.

UX/UI DesignVisual StorytellingSEOContent Strategy
03

Content Production

I specialize in full-cycle production of corporate videos, from concept to delivery. Collaborating with external agencies and creative teams, I ensure every project aligns with the company’s brand identity and communication goals.

Video ProductionBrand ContentAdobe Premiere ProCapcut

Career

7 Years of
experience

2025 — Now

Marketing Manager

Charles Financial Strategies · Mothers to Daughters 📍 New York, US
  • Led the redesign websites
  • Built SEO GEO strategy and content — 100% traffic growth
  • Built the social media strategy — +1k followers within 3 months
  • Led the monthly newsletter for 3k+ subscribers
2022 — 2024

Digital Marketing Communications Project Manager

Ajinomoto Foods Europe 📍 Paris, France
  • Led full website redesign (Drupal → WordPress) — +80% SEO traffic
  • Built and launched client extranet platform for 2k+ clients
  • Managed social media strategy: LinkedIn (3k) & Instagram (33k followers)
  • Produced 50+ corporate videos with 40k+ cumulative views
  • Managed corporate events across France
2019 — 2022

Communications Manager

Imperial Tobacco Limited France 📍 Paris, France
  • Created and managed quarterly newsletter (print → digital)
  • Distributed across 11 countries, 3,500 audience, +50% employee motivation
  • Coordinated corporate events across the Africa cluster
  • Built editorial charters and communications strategies
Earlier

Freelance

Deloitte · Selas Pharmacy · Dorgay Paris · GTO media · LMED 📍 Paris, France
  • Built diverse experience across consulting, retail, media and health sectors
  • Developed expertise in photography, video production and brand identity
  • Strengthened bilingual (EN/FR) communications skills across international teams

Selected Work

My Projects

7 case studies across digital project management, content production, and communications strategy.

01 Website Redesign Ajinomoto Foods Europe SID · Charles Financial Strategies → 02 Social Media Management Ajinomoto Foods Europe SID · Charles Financial Strategies → 03 Events For several companies → 04 Extranet Client Ajinomoto Foods Europe SID → 05 Newsletter Print & Digital Imperial Tobacco Limited France · Mothers to Daughters → 06 Video Producing For several companies → 07 Photography For several companies →
01 Digital Project Management

Website Redesign

Ajinomoto Foods Europe SID · Charles Financial Strategies

"How we increased SEO traffic by 80%"

Context

Our company's website had not received any updates or maintenance for over two years. I led the call for tender process to find a qualified agency capable of managing a full transition—from the outdated CMS Drupal to CMS WordPress. This included a complete redesign of the web marketing approach, with a strong focus on user experience, measurable performance, and robust SEO optimization.

How I managed this project

01

Call for Tender

Selecting the right agency was key to meeting our needs, solving challenges, and delivering a high-performance website.

02

User-Friendly Website

Ensured the new website was designed with a user-first approach—responsive, fast, well-structured, and accessible.

03

SEO at First

Built and executed an SEO strategy based on keyword analysis, including content creation.

04

UX/UI Design

Collaborated closely with the art director on Figma to conceptualize and refine ideas.

05

Content Creation

Managed articles and video content, ensuring all visuals aligned with Ajinomoto Group's brand guidelines.

06

Testing

Tested all site elements using Asana to ensure smooth performance across all devices.

Before the Project

I conducted a full audit of the existing website and collected requirements from key stakeholders—Marketing, Quality, HR, and General Management. I identified and evaluated five potential web agencies, led pricing negotiations, and organized a final presentation to select the most suitable partner.

During the Project

I created a detailed roadmap covering content production, UI/UX design, testing, and WordPress CMS integration. I collaborated closely with the project manager and artistic director, wrote content, produced videos, and managed all materials for launch. Regular stakeholder meetings ensured alignment and on-time delivery.

After the Project

Post-launch, I implemented a content maintenance and optimization plan with monthly and semi-annual tasks, ensuring the website stayed fresh, relevant, and SEO-friendly.

+50 Pages
100% SEO Pages
+5 Corporate Videos
82/100 SEO Score
80% Traffic ↑
50 Business contacts
Visit the website →

Gallery

Ajinomoto

Charles Financial Strategies

Website Redesign — Charles Financial Strategies — 1
Website Redesign — Charles Financial Strategies — 2
Website Redesign — Charles Financial Strategies — 3

Figma Wireframe Design

Website Redesign — Figma Wireframe Design — 1
02 Digital Marketing

Social Media Management

Ajinomoto Foods Europe SID · Charles Financial Strategies

"3k LinkedIn · 33k Instagram · 70% organic traffic"

Context

At AFE, where communications is a newly established function, my role focuses on strengthening the brand image in Europe, supporting sales growth, fostering a sense of belonging within the group, and enhancing relationships with clients and partners. I manage content for YouTube, LinkedIn, Instagram, Yammer, and Workplace.

How I managed this project

01

Social Media Strategy

Comprehensive strategy with editorial charter: messaging guidelines, tone, content calendar, and key topics.

02

Content Creation

Structured content collection: contacting contributors, conducting interviews, producing written and video content.

03

Publishing & Reporting

All content published on schedule; monthly performance reports delivered to the General Manager.

3k LinkedIn followers
33k Instagram followers
70% Organic traffic
10 New clients/month
View LinkedIn Page →

Gallery

Charles Financial Strategies

Social Media Management — Charles Financial Strategies — 1
Social Media Management — Charles Financial Strategies — 2
Social Media Management — Charles Financial Strategies — 3

Ajinomoto Foods Europe

Social Media Management — Ajinomoto Foods Europe — 1
Social Media Management — Ajinomoto Foods Europe — 2
03 Event Management

Events

For several companies

"Team buildings, product launches, town halls — up to 3,000 participants"

Context

I have extensive experience organizing corporate events, working closely with the HR department and Executive Assistants. My responsibilities include managing calls for tender, developing event agendas, designing invitations, and overseeing on-site photography and video production.

How I managed this project

01

Event Communication Strategy

Supported end-to-end communication for corporate events, from Town Halls and product launches to company anniversaries, driving awareness and engagement.

02

Marketing Asset Creation

Collaborated with creative teams to produce on-brand assets, including banners, social media visuals, and promotional videos for event promotion.

03

Campaign Coordination

Managed communication workflows and campaign execution, ensuring timely delivery and consistent messaging across channels.

04

Global & Internal Alignment

Partnered with regional teams to deliver localized communications and created internal materials to align teams around event goals and messaging.

Gallery

Ajinomoto Foods Europe

Events — Ajinomoto Foods Europe — 1
Events — Ajinomoto Foods Europe — 2
Events — Ajinomoto Foods Europe — 3

Imperial Tobacco Limited France

Events — Imperial Tobacco Limited France — 1
Events — Imperial Tobacco Limited France — 2
Events — Imperial Tobacco Limited France — 3
04 Digital Project Management

Extranet Client

Ajinomoto Foods Europe SID

"Solving document fragmentation for 200+ clients"

Context

Our company initiated the development of a new client extranet platform aimed at serving external partners, the Quality department, and the Sales department. This extranet stores and generates key documents—certificates, statements, and legal documentation. A data transfer bridge (passerelle) was developed to synchronize documents from internal systems.

How I managed this project

01

Call for Tender

Selecting the right agency to meet our needs and deliver a high-performance platform.

02

User-Friendly Platform

Designed with a user-first approach—responsive, fast, well-structured, and accessible.

03

Specifications

Developed a detailed specification outlining all functionalities, user roles, and integration needs.

04

UX/UI Design

Collaborated closely with the art director on Figma to conceptualize and refine ideas.

05

Cross-Functional Teams

Maintained strong communications between internal teams and external agencies.

06

Testing

Tested all elements and functionalities using Asana to ensure smooth performance.

Before the Project

I led a detailed assessment of current document management processes, identifying inefficiencies across departments. I gathered requirements from Quality, Sales, IT, and external partners to develop a comprehensive functional and technical specification.

During the Project

I created a detailed roadmap covering architecture design, data bridge creation, platform development, and rigorous testing. I facilitated collaboration between cross-functional teams through sprint reviews and stakeholder meetings.

After the Project

Post-launch, I implemented a structured training program for internal users and support resources for external partners. I established a feedback and monitoring system to track performance and plan iterative improvements.

+50 Wireframes
+200 Clients
+3000 Files uploaded
30 Business contacts
Visit the Extranet →
05 Communications Strategy

Newsletter Print & Digital

Imperial Tobacco Limited France · Mothers to Daughters

"11 countries · 3,500 audience · +50% employee motivation"

Context

I led the development of the quarterly print newsletter within the Africa and Indian Ocean cluster. In response to COVID-19 and structural changes, I guided the transition to a digital format—transforming a traditional medium into a more agile and impactful communications channel with measurable analytics.

How I managed this project

01

Editorial Charter

Drafted an editorial charter outlining principles, tone, and guidelines aligned with the brand identity.

02

Content Creation

Structured content collection: interviews, contributors, high-quality written and video content.

03

Page Design

Designed all newsletter pages in Figma, collaborating with the graphic designer for visual consistency.

04

Publishing

Printed and distributed per country quantities across 11 countries in the cluster.

05

Digital Transition

Shifted to digital format addressing accessibility, timely distribution, and improved engagement.

06

Analytics & Report

Leveraged analytics tools and QR codes to track view rates, engagement, and geographic distribution.

12 Pages
15 Articles
11 Countries
3500 Audience
+50% Employee motivation

Gallery

Mothers to Daughters

Newsletter Print & Digital — Mothers to Daughters — 1
Newsletter Print & Digital — Mothers to Daughters — 2
Newsletter Print & Digital — Mothers to Daughters — 3
Newsletter Print & Digital — Mothers to Daughters — 4

Imperial Tobacco Limited France

Newsletter Print & Digital — Imperial Tobacco Limited France — 1
Newsletter Print & Digital — Imperial Tobacco Limited France — 2
06 Video Content Production

Video Producing

For several companies

"50+ videos — 40k+ views — 🥇 Leadership Awards Winner"

Context

I have always been passionate about video production and have had the opportunity to apply this passion across every company I've worked with. My experience spans the entire production process: scripting, filming, post-production, music selection, and subtitling. I've created interviews, event coverage, career testimonials, and corporate videos.

How I managed this project

01

Scripts

I interview individuals to understand their key messages, then script narratives that effectively communicate their stories.

02

Materials

I handle all filming preparations: location scouting, staging, cameras, tripods, and microphones.

03

Post Production

Video editing, sound design, music selection, color correction, and subtitles.

04

Feedback

I manage the feedback loop with participants and external agencies to meet quality standards.

05

Final Version

I produce the final version and oversee its publication.

06

Tools

Adobe Premiere Pro, Filmora Wondershare, Capcut.

+50 Videos produced
+40k Total views
🥇 Leadership Awards 1st Place

Gallery

Ajinomoto Foods Europe

Video Producing — Ajinomoto Foods Europe — 3

Imperial Tobacco Limited France

Video Producing — Imperial Tobacco Limited France — 1
Video Producing — Imperial Tobacco Limited France — 2
Video Producing — Imperial Tobacco Limited France — 3
07 Visual Communications

Photography

For several companies

"Every image reflects the company's identity"

Context

Whether it's creating a team organizational chart at headquarters, conducting professional photo sessions for executive committee members, or producing visuals to enhance a website, I consistently deliver high-quality photography. Every image reflects the company's identity and strengthens employees' sense of belonging.

Visit the landing page →

Gallery

Photography — 1
Photography — 2
Photography — 3
Photography — 4
Photography — 5
Photography — 6

References

What people
say about me

"

Lan is a very organized person who can lead projects easily: gathering input data, sharing with and convincing the members, making the steps and following the realization. Reporting KPI transparently is very appreciated. The management of subcontractors is also good, whether digital support designers or media artists. She also has extensive knowledge about digital communications, like the good practices, the process to build websites, the metrics, and the structuration of animation. She can produce attractive visuals with no external help when necessary.

Yves Dusquenoy General Manager · Ajinomoto Foods Europe
"

Lan is a valuable ally in our communications team at Imperial Tobacco Limited France. Together, we were able to implement new initiatives, such as newsletter, intranet, and website. She supported me on all the events that punctuate the year, including some abroad. Lan is focused on innovation and never short of ideas. Her refreshing, creative vision and technical expertise (Social Media, Adobe Suite, Microsoft 365, Figma, Filmora) contribute to maintaining an agile and human communications strategy.

Florence Lequin Executive Assistant · Imperial Tobacco Limited France
"

I highly recommend Lan for any team or organization. I have truly enjoyed working with her as our Digital Marketing and Social Media Specialist at Mothers to Daughters. She brings clarity, intention, and strategic depth to our communications. Lan leads our monthly newsletter with strong editorial judgment, consistently translating our mission and initiatives into compelling and accessible storytelling that resonates with our community. Her social media strategy reflects a sophisticated understanding of audience, brand positioning, and measurable impact. Through her leadership, our visibility and engagement have strengthened in meaningful and sustainable ways. Lan is dependable, thoughtful, and a trusted strategic partner. I recommend her without hesitation.

Francine Mbovumbo, MBA Strategic Partnerships Advisor · Mothers to Daughters

Get in touch

Let's work
together

Open to new opportunities in Digital Marketing Communications, Project Management, and Communications Strategy roles — in New York, United States and remotely.

✉ lannguyen101092@gmail.com in LinkedIn
Available for
  • Full-time positions
  • Freelance / Consulting
  • International opportunities

Languages

🇬🇧 English — Fluent 🇫🇷 French — Fluent